I’ve worked with him over the years with the de Bono Institute, and trained many hundreds of people in his principles and methods. I first met Dr de Bono in 1986 and have used his tools ever since. De Bono tools are easy to learn and use – yet have a real and powerful effect on thinking. From shifting 100 year old methods of mining in South Africa, to making the Olympic Games self-sufficient, to changing the way primary school children in Australia learn, de Bono’s methods have been impacting every aspect of education and business for 40 years.Īt the heart of these methods is the simple premise that creativity is not an innate attribute held by the few, but is a skill that can be taught, and in which everyone can improve. Want to get started even before you do the workshop? Get the book now.Įdward de Bono is the world’s leading authority on creative thinking as a serious skill, and his techniques are used by organisations around the world. Serious Creativity – the Book by Edward de Bono

Lateral Thinking – creative new ideas on demand using Focus and Provovation.

Six Thinking Hats® – unleash the power of parallel thinking for team creativity.

Other de Bono programs to help you Think, Learn, and Innovate better.

This is NOT a simple de Bono tools training course – this is an interactive facilitated workshop that gives you real skills you can use, today and every day to get things done, and make innovation happen on the frontline.īased on lessons learnt from 25 years of actual use in hundreds of team projects and facilitations, you will learn from a master the practical and powerful ways to guide your thinking, and work collaboratively and creatively in teams.įor more information on how we can tailor this progam for your team please email us at: or call Bill direct on +61 (0)419 645 299 This Serious Creativity workshop, facilitated by a Master Trainer who has used de Bono techniques for more than 25 years, shows you how to put these powerful thinking tools into use – in a wide variety of ways.

In his recent book, Edward de Bono, the leading authority on creative thinking as a serious skill, challenges us to Think, Before It’s Too Late! And his ‘text book’ for creative thinking Serious Creativity gives us all his insights and tools to make innovation happen. And in today’s pressurized world the demand for fast, effective, focused, creative thinking has never been more important.

The problem is most people are asked to think, but aren’t given the tools and training to do it well. Henry Ford said “Thinking is the hardest work there is, which is why so few engage in it”.

De bono serious creativity